The Making of OK Go’s Rube Goldberg Video
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By Mark Traphagen on March 5, 2010
- Image by Plutor via Flickr
Are they geeks who are rock stars or rock stars who moonlight as geeks? Whichever is the chicken or the egg, the members of the rock band OK Go got their geek on once again and produced the most talked about music video since…well, since their last homemade music video, the justifiably famous treadmill video.
I speak, of course, of the “official” video for their song “This Too Shall Pass,” which involves a jimongous Rube Goldberg machine that fills an entire multi-story warehouse. Better yet, the machine coordinates exactly with the song (and even plays a small segment of the song at one point), and was shot in one take with one steadycam. OK Go enlisted the help of Los Angeles nerd collective Syyn Labs to build the machine over two months in an abandoned warehouse.
If you are one of the six people on the planet who haven’t seen this mindblowing trip, here it is:
Now let’s take a peek behind the scenes to see how this amazing machine was conceived and built.
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Mark Traphagen (aka Foolish Sage) is a lover of dark beers and darker music, of things that are but are not as they seem, of contexts taken out of context to become new contexts, of stories that point to a bigger Story. Mark lives in Durham, NC, with his wife and pet Macbook Pro. He has two married daughters and six grandchildren, and works by day for
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