By Mark Traphagen on April 29, 2009
Just passing on to you a recommendation for one of my few “must-read-every-day” blogs: Seth Godin’s Blog.
Seth describes himself as “a bestselling author, entrepreneur and agent of change.” He has authored a number of bestselling books, including All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World and his latest Permission Marketing : Turning Strangers Into Friends And Friends Into Customers. I’m currently reading the latter and recommend them both.
I know, I know: “Internet marketing…blah blah blah” here goes Mark again *eyeroll* But before you click away, hear me out: the reason Seth Godin stands out–and the reason I am urging you to check out his blog–is Seth isn’t really about marketing, he’s about people and the unique and interesting ways they interact with each other and the world. So his posts end up more often than not applying to far more than marketing products (in fact, that subject is often not even mentioned). They apply to life. In short, Seth Godin understands that the best marketer is a student of people. I’ve found him to be a top-notch people-studier.
Out of Seth’s ability to observe keenly the behavior of people, especially in mass situations like the Internet, has come a rarified wisdom. Though my business is marketing–and I get many valuable marketing ideas from Seth–in the end, more often than not, his posts make me think about life and how we live it.