It’s All in How You Ask
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By Mark Traphagen on March 13, 2009
“What’s on your mind?”
That one little question signals the recognition of a sea change in the social media world.
This past week Facebook rolled out another Facelift of the homepage seen by its subscribers. Among the many flashier changes, it would be easy to miss the one I think is most significant. To prompt a user to update her status, Facebook used to ask “What are you doing?” That has now changed to “What’s on your mind?”
I see this as the Bar Mitzvah of social media; its coming of age announcement. It signifies a crossing from the merely entertaining to the truly stimulating.
The blogosphere made this transition some time ago. When blogging first caught on with the masses, most blogs were little more than “dear diary” opened to the public (with all-too-often embarrassing results). The news bloggers changed all that, demonstrating that blogs could be on the frontlines of information communication. Soon the majority of well-read blogs were those providing significant content and information, not just “what I had for breakfast this morning.” Of course, I am not implying that all blogs made this transformation, but it was definitely the trend in those with any longevity of readership.
In this fast-paced world, some are already proclaiming the death of blogs as Facebook and now Twitter accelerate in popularity. It could be said that blogs are to newspapers what Twitter/Facebook are to blogs: an even faster, more as-it-happens way to spread information. Just as was the case with blogs only a few years ago, many are noting that Twitter has now become the first place you’re likely to find breaking news. Example: the first pictures of the plane that crash-landed in the Hudson River this past January were posted on Twitter, just minutes after the plane hit the water.
Sites like Twitter and Facebook are providing more than just the fastest breaking news, though. They are also becoming the go-to destinations for any kind of information, now possibly even outstripping the formerly-omnipotent Google. I recently installed a Greasemonkey script that displays relevant “tweets” from Twitter at the top of any of my google searches, and more and more I’m going to their links first. Just today I hit a snag working on a Drupal CMS-based web site. I posted my question on Twitter, and in five minutes I had tips from seven different Drupal gurus.
Not so long ago it was fashionable to dismiss Twitter’s and Facebook’s “What are you doing?” It was easy to mock your friends for being on sites where they could discover that their college roommate just found a box of Kraft Macaroni ‘n’ Cheese he’d forgotten he had. But when the question becomes “What’s on your mind?” — new worlds are created.
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Mark Traphagen (aka Foolish Sage) is a lover of dark beers and darker music, of things that are but are not as they seem, of contexts taken out of context to become new contexts, of stories that point to a bigger Story. Mark lives in Durham, NC, with his wife and pet Macbook Pro. He has two married daughters and six grandchildren, and works by day for
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